Growth & PLG Marketing Manager

You will own PLG from first click to renewal. You'll run weekly experiments across paid and organic channels, obsess over conversion metrics, and build the marketing engine that makes Kanz a household name for hiring in Saudi Arabia.

You'll be guided by a senior marketing advisor who will coach you weekly — but execution is yours.

What You'll Own

1. Channel Experimentation (Weekly Sprints)

• Run disciplined weekly experiments on TikTok, Snapchat, and recruiter WhatsApp groups
• Test hooks, creatives, audiences, and messaging
• Kill what doesn't work fast. Double down on what does
• Manage an ad budget with full accountability for ROI

2. Conversion Tracking & Optimization

• Implement and supervise end-to-end tracking: ad click → landing page → signup → activation → payment → renewal
• Own the funnel. Know where we're leaking. Fix it.
• Ensure optimal First-Time User Experience (FTUX) in collaboration with product
• Report weekly: what worked, what didn't, what's next

3. Landing Page & PLG Funnel

• Own conversion rate from visitor to signup
• A/B test messaging, layout, CTAs
• Coordinate with dev to ship improvements quickly

4. Brand Splash

• Help create moments that put Kanz on the map in Saudi Arabia
• Influencer activations, viral content, PR stunts — whatever moves the needle
• Think big, execute scrappy

Qualifications

What We're Looking For

• Experimentation mindset: You run tests, read data, iterate fast. You're not precious about your ideas.
• Channel expertise: Hands-on experience with TikTok Ads, Snapchat Ads, or WhatsApp marketing. Bonus if you've done all three.
• Conversion obsessed: You think in funnels. You know what a good FTUX looks like. You've optimized landing pages before.
• Tracking fluency: Comfortable with Google Analytics, Mixpanel, or similar. Can implement UTMs, events, and attribution without hand-holding.
• Saudi market intuition: You understand what makes content work in KSA. Arabic fluency strongly preferred.
• Scrappy executor: You don't wait for permission. You ship, measure, learn, repeat.
• Coachable: You'll work closely with a senior advisor. You take feedback well and grow fast.

Tools You'll Use

• Ad platforms: TikTok Ads Manager, Snapchat Ads Manager
• Analytics: Google Analytics, Mixpanel (or similar)
• CRM: HubSpot
• Creative: Canva, CapCut, Figma
• Communication: Slack, WhatsApp

About the Company

Kanz is the AI-powered hiring platform making recruitment as simple as ordering an Uber. Open the app, describe who you need, pick interview times — within 3 days, qualified candidates are on your calendar. We've scaled to 180,000 candidates in Saudi Arabia, signed 23 paying customers including Booking.com, Novartis, and Cartier, and we're just getting started.

We're looking for a Growth & PLG Marketing Manager to own one outcome: validate product-led growth by converting self-serve signups into paying customers.