Owala Senior Brand Manager-Core & Campaigns

This role will lead portfolio strategy and day-to-day product line management for the Owala® brand, seeking a thoughtful, commercially minded leader to oversee a large, fast-moving assortment while ensuring the portfolio remains cohesive, productive, and aligned with brand goals. The focus will be on managing the health and performance of the existing product portfolio by guiding assortment decisions, overseeing pricing and positioning, supporting retailer needs, and ensuring the right products are in the right places at the correct times. Utilizing data, trends, and consumer insights, you'll evaluate what’s working, refine what isn’t, and help the brand make strategic decisions about future portfolio direction. A significant part of your role involves working closely with the Creative, Brand, and Community teams to bring the portfolio to life in the market, shaping campaign priorities and ensuring launches are set up for success. Through collaborative planning and execution of key campaigns, you’ll help keep the brand top of mind and generate excitement throughout the year by providing product and portfolio insights to inform messaging, storytelling, and community engagement.

Job Responsibilities

• Lead overall portfolio strategy, including assortment architecture, product prioritization, and lifecycle planning
• Manage day-to-day portfolio health, evaluating performance, productivity, seasonality, and SKU efficiency
• Build annual portfolio plans aligned with brand goals, financial targets, and consumer needs
• Guide product positioning, pricing frameworks, and packaging strategy across the portfolio
• Partner with Creative, Brand, and Community teams to plan, prioritize, and execute major campaigns and product moments
• Provide product-driven insights that strengthen storytelling, community engagement, and content planning
• Collaborate with Sales to ensure the portfolio supports retailer strategies, merchandising needs, and distribution goals
• Work cross-functionally with Brand, Creative, Operations, and Demand Planning to ensure cohesive execution of the 4Ps
• Analyze sales data, consumer insights, and competitive trends to inform portfolio decisions and refine lineups
• Recommend adjustments to SKUs, colors, patterns, collections, and configurations to strengthen brand and financial performance
• Support cross-functional teams during new product introductions, transitions, and end-of-life phases
• Partner with demand planning to improve forecast accuracy, inventory flow, and lifecycle planning
• Serve as the internal steward of the portfolio, driving alignment and clarity across teams

Qualifications

We’re looking for a strategic thinker with a strong understanding of product lines, portfolio management, and cross-functional collaboration. Ideal candidates bring:

• Bachelor’s degree and 5–7+ years of experience in portfolio management, brand management, merchandising, category management, or related fields
• Experience in consumer-packaged goods, lifestyle brands, or high-SKU consumer product environments
• Strong understanding of assortment management, pricing, packaging, and lifecycle strategy
• Experience partnering with creative and/or marketing teams on launches or campaigns
• Excellent analytical skills with the ability to interpret data and turn insights into decisions
• Strong financial acumen and understanding of margin drivers, pricing mechanics, and SKU productivity
• Clear, persuasive communicator who can align stakeholders and present strategies confidently
• Ability to lead complex projects end-to-end in a fast-paced environment
• Proven ability to influence without authority and collaborate cross-functionall

Additional Information

Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster a sense of community and recognize accomplishments. Bottom line? You’ll love it here.

Among the many benefits our team members enjoy are:

• Comprehensive medical, dental, and vision coverage
• 401(k) with employer matching
• Paid Time Off
• Maternity/Paternity leave
• Full indoor basketball/volleyball court
• Fully equipped fitness center
• Yoga studio
• Meditation/Nap room

Trove Brands is an equal opportunity employer.

Phone calls regarding this position are not accepted.

This is a fully in-office position at our HQ in Lehi, Utah.

About the Company

Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, EcoBrite™, and Whiskware®. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style.

A career at Trove Brands is not about punching the clock. It’s about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence. You sign up for bold action and invigorating synergy. You agree to face—and break through—new challenges every single day.